Ammar Shhab — Media & Presentation Coach

Companies & Leadership

Founded and leading multiple successful ventures across media training, creative education, and specialized academies, providing comprehensive solutions for professional development.

About Ammar

Background & Credentials

Chief Trainer at Focusacademy; senior training consultant across Dubai, Brussels, and Riyadh.
Former journalist (Al-Sharq, As-Safir); cross-media experience in print, radio, and TV.
Certified trainer/lecturer for Thomson Foundation, ITN, and TVCO (television training).
Advised and launched Arab newsrooms: Al Arabiya, BBC Arabic, MBC, DW, France 24, Saudi News; founded Monte Carlo Doualiya newsroom (UAE, 2007).
Trained 6,000+ journalists, presenters, and leaders, including ministers and heads of state.
Awards: Arab Thought Foundation Editor-in-Chief Award (2001); Soad Al-Sabah Poetry Prize (2002); nicknamed "Black Eagle" by NATO–Brussels.
Programs with UAE FNC, Dubai Police, border/ports authorities; spokesperson training with UK Government, US State Dept, and NATO allies.
One of 40 globally certified in subconscious communication and public persuasion (London); researcher in Arabic linguistics and human sciences (UNESCO–Beirut).
MA, Media & Public Communication (SOAS, London); BA, Psychology; BA, Arabic (Lebanese University).
Visiting lecturer, University of Verona; honored by the City of Verona with the title "Knight."
Honored by Abu Dhabi Media with the Sheikh Zayed Silver Medallion (2009).